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Privacy Policy

This Privacy notice was last updated on 07/10/2019


This Privacy Notice explains what information Swansea Pole & Aerial Academy gathers about you, what we use that information for, and who we give that information to. This Privacy Notice also sets out your rights in relation to your information and who you can contact for more information or queries. Click on the links to take you to more detailed sections of this Privacy Notice.


We take data protection very seriously and we are committed to protecting your personal information. This Privacy Notice describes how we handle personal information collected through our website www.swanseapoleandaerial.co.uk and by any other means.

It is our policy to collect only the minimum information required from you. If you believe we have collected excessive information about you, please contact us to raise any concerns you may have.

In this Privacy Notice your personal information is sometimes called “Personal Data”. We sometimes collectively refer to handling, collecting, protecting or storing your personal information as ‘Processing’.

Although you do not have to provide any of your personal information to us, if we ask you to do so and you refuse, we may be unable to provide you with the information, goods or services you want from us.

Personal information

Personal information is anything that enables you to be identified or identifiable, e.g. your name, address, email address and telephone number.

Collection of personal information

Below are some examples of how you may provide personal information to us:

  • Searching and browsing our website
  • Telephoning us
  • Subscribing to our newsletter
  • Submitting CVs
  • Contacting us for further information
  • Providing us with business cards or other contact information

Use of personal information

When you provide personal information to us, we may use it for any of the purposes described in this Privacy Notice or as stated at the point of collection (or as obvious from the context of collection), including:

  • To provide a service to you including:
    • Pole and Aerial classes
    • Special events, such as parties or team building
    • Booking on our website
  • To confirm and authenticate your identity;
  • To administer and manage our website including:
    • To personalise and enrich your browsing experience by displaying content that is more likely to be relevant and of interest to you
    • To sort and analyse user data
    • To understand how people use the features and functions of our Website in order to improve the user experience
  • To develop our businesses and services;
  • To conduct quality and risk management reviews;
  • To monitor and enforce compliance with our Terms of Business;
  • and/or Any other purposes for which you provided the information to us, including any of the purposes given in the ‘Collection of personal information’ section above.

We do not collect personally identifying information for sale to third parties.

Our legal basis for Processing your personal information

The legal basis on which we process your information is, as relevant:

  • You have consented to the Processing of your personal information for a specific purpose;
  • Processing is necessary for the performance of a contract with you or to enter into a contract with you;
  • Processing is necessary for us to comply with our legal obligations;
  • Processing is necessary for our own legitimate interests or the legitimate interests of a third party unless there is a good reason to protect your personal information which overrides the legitimate interest.

Security of personal information

We have implemented generally accepted standards of technology and operational security in order to protect personally identifiable information from loss, misuse, alteration or destruction.

Only authorised persons are provided access to personally identifiable information we have collected, and such individuals have agreed to maintain the confidentiality of this information.

Although we use appropriate security measures once we have received your Personal Data, the transmission of data over the internet (including by e-mail) is never completely secure. We endeavour to protect Personal Data, but we cannot guarantee the security of data transmitted to or by us.

Sharing personal information

We do not transfer, share or disclose the Personal Data we collect from you with third parties.

Other disclosures

We may also disclose personal information to third parties under the following circumstances:

  • When explicitly requested by you;
  • When required to deliver publications or reference materials as requested by you;
  • When required to facilitate conferences or events hosted by a third party;
  • For regulatory compliance purposes;
  • and/or As otherwise set out in this privacy statement.

We may also disclose your personal information to law enforcement, regulatory and other government agencies and to professional bodies and other third parties, as required by and/or in accordance with applicable law or regulation.

Retention of personal information

We normally retain Personal Data for a minimum of 7 years, taking into account the reason it was collected and processed, requirements set out by legal and regulatory obligations and for customer service necessities.

To find out more about our retention policy please email us at info@swanseapoleandaerial.co.uk


We keep contact information (such as mailing list information) until a user unsubscribes or requests that we delete that information. If you choose to unsubscribe from a mailing list, we may keep certain limited information about you so that we may honour your request.

Where we are legally required to obtain your explicit consent to provide you with marketing materials, we will only provide you with such marketing materials if you have provided consent for us to do so.

If you opt into any subscriptions, you will receive automated emails when content is updated.

If you opt into any newsletters, you will receive curated emails known as newsletters.

If you select any preferences such as issues, topics, subjects or industries, you may receive email communications related to those self-selected topics.

If you want to unsubscribe from mailing lists or any subscriptions, you should look for and follow the instructions we have provided in the relevant communications to you.

Alternatively, you can at any time contact us to request that such communications cease.

If you choose to unsubscribe from any or all mailings, we may retain information sufficient to identify you so that we can honour your request.

Rights in relation to your information

You have certain rights in relation to the personal information we hold about you.

In particular, you have the right to:

  • Request a copy of personal information we hold about you;
  • Ask that we update the personal information we hold about you, or correct such personal information that you think is incorrect or incomplete;
  • Ask that we delete personal information that we hold about you, or restrict the way in which we use such personal information;
  • Object to our processing of your personal information;
  • and/or Withdraw your consent to our processing of your personal information (to the extent such processing is based on consent and consent is the only permissible basis for Processing).

If you would like to exercise these rights or understand if these rights apply to you, please contact us.

Automated decision making

We will not use your personal information for automated decision making or profiling.

Our website

Our website may link to third-party sites not controlled by us and which do not operate under our privacy practices. When you link to third-party sites, our privacy practices no longer apply. We encourage you to review each third-party site’s privacy policy before disclosing any personally identifiable information.


Please see our Cookie Policy.

Contact us

If you have any questions or complaints about this Privacy notice or the way your personal information is processed by us, or would like to exercise one of your rights set out above, please contact us by one of the following means:

Email: info@swanseapoleandaerial.co.uk Post: Mond Buildings, Union Street, Swansea SA1 3DN

You also have the right to lodge a complaint with your local data protection regulator, which in the UK is the Information Commissioner Office (ICO). The ICO can be contacted by the following means: Form: www.ico.org.uk/global/contact-us/email/ Telephone: 0303 123 1113 (local rate – calls to this number cost the same as calls to 01 or 02 numbers). If you’re calling from outside the UK please call +44 1625 545 700. Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.

We may update this Privacy Notice at any time by publishing an updated version here. So that you know when we make changes to this Privacy Notice, we will amend the revision date at the top of this page. The new modified or amended Privacy Notice will apply from that revision date. Therefore, we encourage you to review this Privacy Notice periodically to be informed about how we are protecting your information.

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